What is YouTube’s new music streaming service?

Music streaming services are much like banks. You very rarely change unless you have a grievance with the service or if you’re offered a better deal elsewhere. At the moment, there is a plethora of options available to you should you decide to begin streaming music. There’s Spotify, Apple Music, Tidal, Soundcloud, Deezer and Amazon Music to name but a few. But now, YouTube has decided to enter the market with its own streaming service called YouTube Music.

Currently available in 17 countries, YouTube Music offers customers the ability to make use of its wide catalogue of music and video content. This means streamers can get access to millions of official tracks from its platform, along with the raft of remixes and original music uploaded by YouTube’s users.

YouTube Music will come packed with a host of user-friendly features. In addition to allowing you to watch, listen and play music and videos in one space, it will show you live performances from shows such as the U.S. hit comedy show Saturday Night Live instantly after it has been aired.

But it is the personalization features of the platform which will stand out the most for users. The service’s Video Hotlist will show you a selection of trending videos based on location. The homepage will also tailor its music and video content according to the activity you’re doing, whether that’s commuting to work or heading to the gym.

The smart search function will also be helpful to users who often find themselves at a loss when trying to remember the title of songs. YouTube Music will allow you to type in a lyric and it will instantly display the song you’re looking for. So much so, that it even accounts for commonly misheard words in songs. Those who type in “Starbucks lovers” instead of the correct “long list of ex-lovers” will be presented with Taylor Swift’s Blank Space nonetheless.

Like Apple Music and Spotify, YouTube Music will have smart assistant functionality. The service benefits from being part of Google and so can be synced with Google Home or Home Mini to play songs, change the volume and switch playlists.

The music streaming service will emulate the pricing of its rivals, offering a free, ad-funded app, as well as a premium service which comes at a charge of US$9.99 a month.

Are you excited for YouTube Music or do you think there’s already too many streaming services? Let us know in the comments below.